Category
Copy & Hooks
4 publications
Thumb-Stopping Hooks: 12 Frameworks Stolen From the World's Biggest Creators
12 hook frameworks used by MrBeast, Hormozi and Ali Abdaal, with real examples, retention data and when to use each one per platform.
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CTAs That Convert 4x More: Why Asking For Likes Is Killing Your Reach
Asking for likes became algorithmic death row. Micro-CTAs like save and share to DM deliver 4x more distribution. Here is the data and the structure that works.
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Analytics That Matter: Stop Watching Likes and Start Measuring These 6 Metrics
Likes became a vanity metric. These 6 numbers (average retention, saves per impression, follow rate) are what actually move the algorithm in 2026.
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Feed Copy That Converts: AIDA Is Dead, Use This Instead
AIDA was built for 1898 newspaper ads. On the 2026 feed it dies on line one. Meet PASTOR and PAS-O, with real A/B test data.
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